
C-MAP Launches High-res Coastal Bathymetry
those areas where fish gravitate. Available now, Coastal HRB comes with new chart purchases from data version v42.“High Resolution Bathy gives C-MAP users the option to add another layer of more detailed contour data that reveal to anglers locations that are attractive to fish,” said Leif Ottosson, CEO, Navico. “After listening to our customers, we know that detail is important for planning routes and trolling, however it can be distracting when on the move. Our new HRB also allows users to turn off the layer for a cleaner look while navigating.”The Coastal HRB is available
Lowrance Debuts High Powered HDS Multifunction Displays
Lowrance Outboard pilot, and full engine data integration through compatibility with Mercury VesselView Link. “Our new HDS Carbon displays are not only more than capable of handling our current technologies, but are designed to grow with our future innovations for years to come,” said Leif Ottosson, CEO, Navico. “From the enhanced viewability of our SolarMAX HD displays, our new dual channel and Network Dual Sounder technologies, to the high-performance processor, we are confident our customers will be as excited about the increased performance they get from HDS Carbon as we are.&rdquo
Lowrance TotalScan Debuts Single Transducer Solution
of Lowrancesystems.Loweringcosts and simplifying installations, the Lowrance TotalScan transducer offers additional versatility with multiple mounting options. “We are constantly building on our hard-won reputation for innovation that provides meaningful benefits to anglers,” said Leif Ottosson, CEO, Navico. “We believe that innovation is not only about bringing new products to market, but also simplifying the boater’s experience by eliminating the need for additional products and simplifying the installation process. TotalScan is the only transducer you will ever need.&rdquo
Lowrance Debuts StructureScan 3D
underwater sweet spots. Use the waypoint keypad to save a waypoint at the boat location or switch to cursor mode and save a waypoint over specific targets, baitfishschools or cover. “With StructureScan 3D, anglers can search forfish and underwater structure like never before,”said Leif Ottosson, CEO and president, Navico. “With the addition of StructureScan 3D to our HDS Gen3 range, we will change the way people fish. Givinganglers a unique three-dimensional view of fish, structure and contours maximizes anglers time on the water and keeps them in the strike zone.” Scheduled
GoFree Debuts Lake Insight & Nautic Insight Cartography
recordings with a compatible Lowrance, Simrad or B&G chartplotter, then share and/or combine those detailed charts through the Insight Genesis Social Map. “Our 2015 Lake Insight and Nautic Insight charts feature incredible mapping value for anglers and boaters in the U.S.,” said Leif Ottosson, CEO, Navico. “The enhanced, exclusive features for Lowrance, Simrad and B&G chartplotters, as well as the affordable price, make our new Insight charts a top choice for inland as well as coastal applications.” Lake Insight and Nautic Insight charts can be purchased from major
Lowrance Support for Power-Pole Shallow Water Anchors
Gen3 display, greatly enhances the system’s capabilities and ensures anchoring in the easiest way possible. “The partnership between Lowrance and Power-Pole is obvious as these brands are prominently featured on fishing boats around the world in their respective markets,” said Leif Ottosson, CEO, Navico. “It’s just one more way we help make the on-the-water experience better. Simply put, the Lowrance HDS Gen3 fishfinder/chartplotter combined with a Power-Pole Shallow Water anchor equals more fish.” “This new partnership with Lowrance adds another level

Industry's First Color Fishfinder by Lowrance
quick-release, tilt and swivel mounting bracket makes it easy to adjust Sets New Standard for Value the viewing angle or disconnect the fishfinder for storage. “Lowrance has, once again, set the standard by introducing the world’s first color fishfinder for less than $100,” said Leif Ottosson, CEO, Navico. “Color is an extremely important tool to help see fish on or near the bottom more clearly, as well as distinguish bottom composition and transitions, and our new Elite-3x gives every angler this advantage. It also offers serious fishfinder options for the cost-conscious angler
Lowrance Announces Outboard Pilot
steering interface – available with the free HDS 3.5 software update – allows anglers to easily switch between the Xi5 trolling motor and the outboard motorwith the push of a button. “The Outboard Pilot is a game-changer for our inland and coastal Lowrance customers,” said Leif Ottosson, CEO, Navico. “It’s like giving anglers an extra pair of hands, just when they are needed most, and the HDS SmartSteer interface simplifies installation and saves considerable dash space.” The Outboard Pilot is easy to install and configure -- right out of the box -- featuringall