BioSonics Appoints New Sales Agency
Seattle based BioSonics Inc., a manufacturer of scientific echosounders, announced the appointment of SUBSEA 20/20, Inc. as its exclusive worldwide sales and marketing agency. SUBSEA 20/20 was recently founded by Eric Munday, former BioSonics Director of Sales and Marketing. BioSonics echosounders are the cornerstone in the equipment catalog for SUBSEA 20/20, which will also represent select manufacturers of related and complimentary underwater monitoring equipment. As explained by Tim Acker, BioSonics President and CEO, “SUBSEA 20/20 will leverage new sales channels and opportunities to further grow BioSonics sales worldwide. Eric has been vital in expanding BioSonics global sales network during his tenure with us and we are pleased to continue working closely together.”
Equipment integration will be a primary area of focus for BioSonics and SUBSEA 20/20. Observatory systems consisting of an array of integrated data collection sensors is a growing trend among oceanographic and fisheries scientists. And, as evidenced by observatories currently deployed and planned worldwide, split beam scientific sonar is a key component of many seafloor and buoy-mounted observatories. “Deploying these types of observatory systems requires the integration of ancillary devices for communication and additional data collection, but this integration effort frequently falls on the client. SUBSEA 20/20 provides value by serving as a complete, integrated solution provider,” stated Munday.